GMA, together with international film and TV production and distribution company CreaZion Studios, and leading pan-regional over-the-top (OTT) video streaming service Viu, are all set to unleash “Beauty Empire,” a revenge drama series focused on the local beauty industry.
The collaboration was made official during a contract signing held last March 17 at GMA Network Studios.
Representing the three companies were GMA Network Senior Vice President for Programming, Talent Management, Worldwide, and Support Group, and President and CEO of GMA Films Atty. Annette Gozon-Valdes; CreaZion Studios President and CEO Anter “RJ” San Agustin and CreaZion Studios Executive Vice President and Chief Content Officer Real Florido, and Viu Philippines Country Manager Vinchi Sy-Quia and Viu Philippines Creative Content Officer Garlic Garcia.
Atty. Gozon-Valdes underscored how the latest collaboration with two industry players is aligned with GMA Network’s vision of creating more content for diverse audiences.
“I would like to thank our partners, Viu and CreaZion, for uniting with GMA to bring you this very special project. Alam naman natin na ang lahat ng Pilipino ay nagsisikap, dumidiskarte, nagpapakahirap, at gustong umasenso para sa pamilya. But in this particular series, we will show you, in a very different and modern way, what millions of Filipinos are doing now. And I’m very happy that two of our most beloved and best GMA artists are leading ‘Beauty Empire’ – Barbie Forteza and Kyline Alcantara,” said Atty. Gozon-Valdes.
For Viu Philippines, the collaboration with GMA Network and CreaZion Studios is part of its focus to bring high-quality Filipino entertainment to global audiences digitally.
Produced by GMA Public Affairs, as based on the original concept by award-winning filmmaker Real Florido & seasoned screenwriter Rona Co of CreaZion Studios, “Beauty Empire” is meant to inspire viewers to redefine their beauty standards, inasmuch as it allows an inside look into the cut-throat beauty industry where ambition, power take center stage.
Apart from Barbie and Kyline, the series also features Ruffa Gutierrez, Gloria Diaz, Sam Concepcion, Choi Bo Min, Chai Fonacier, Sid Lucero.
Also in attendance during the contract signing: From GMA Network, Senior Vice President for GMA Public Affairs Nessa Valdellon; Vice President for GMA Public Affairs Arlene Carnay; Senior Assistant Vice President for GMA Public Affairs Neil Gumban; Asst. Vice President for GMA Public Affairs Joy Madrigal; Officer-In-Charge for Program Management Mildred Zarah Garcia; Senior Assistant Vice President for Program Management Concepcion Agnes; and Assistant Vice President for Corporate Communications Jojo Aquio.
They were joined by the “Beauty Empire” team headed by Senior Program Managers JM Cobarrubias and Karen Lumbo, and Supervising Producer Bats Candelaria.
From CreaZion Studios, also present were Chief of Staff Jon Verzosa; Creative Manager Rona Co; In Charge of PR and Brands Partnerships Maureen Manuel, and Project Manager Nieva Magpayo.
Also attending from Viu Philippines were Project Manager, Content Partnerships Mil Alcain; Project Manager Sophie Agunat; Lead, Development Stacey Bascon.
“Beauty Empire” is currently in production and is scheduled to premiere soon on Viu before it makes its debut on GMA.
