Sam Verzosa and RS Francisco – the power duo behind the success of beauty and wellness brand Luxxe White pulled off an unprecedented marketing stunt recently announcing the death – and resurrection – of the same in a move that could be described as bold, outrageous if downright dramatic.
It all started with billboards across the Metro declaring the death of Luxxe White as followed by an intricate funeral held at the company’s headquarters.
None too soon, talk about the company going bankrupt emerged.
The ensuing frenzy saw thousands of product distributors falling in line to purchase the supposed last remaining stocks of the product at the Luxxe White headquarters.
Apparently, behind the drama was a calculated marketing strategy designed to defy expectations.
The duo wanted to break the mold of traditional marketing campaigns in an effort to create the most unforgettable product relaunch in local history.
As made obvious in a grand shindig, Luxxe White is not dead, it has simply evolved into Luxxe White Ultima – a bigger, better, and stronger line of products set to redefine health, beauty, and wellness.
Asked why they decided to go to great lengths to announce the rebirth of the product, Sam said, “People love drama and controversy and we gave them a spectacle they couldn’t ignore.”
RS added, “We just didn’t launch a product. We created a moment in marketing history. Real visionaries never follow the rules – they rewrite them.”
The relaunch, as hosted by Boy Abunda, coincided with the grand reveal of Miss Universe Philippines 2023 Michelle Marquez Dee and acclaimed actress Rhian Ramos as the brand’s ambassadors.
Along with Luxxe White Ultima, which offers an increased dosage of 1,400 milligrams – a remarkable upgrade from the brand’s original dosage of 775 milligrams – and new ingredients such as collagen; hyaluronic acid; oral sunblock; and oral moisturizer, the brand also introduced a set of new double-powered health supplements which consists of Luxxe White Slim L-Carnitine with garcinia cambogia and a higher dosage of 2,200 milligrams; Luxxe White Renew – packed with super berries acai, goji, and noni fruit with pure barley and moringa; and the highly effective Luxxe White Protect – with a potent 500 milligrams of pure grape seed extract – offering the life-changing benefits of Vitamins C, D, and E.
The entire Luxxe White Ultimate collection is exclusively available through authorized Luxxe White distributors worldwide.
