While public attention has lately fixated on his personal life, Vincent Co has been focused elsewhere.
The president of Puregold Price Club Inc. is channeling the full streaming revenue of Puregold Channel into the Pusong Panalo Program, a personal initiative aimed at supporting the country’s so-called “last mile” schools — public schools in geographically isolated and underserved communities.
The program tackles both urgent needs and longer-term gaps. It funds solar panels for schools with little or no access to electricity, provides livelihood packages for teachers, offers grocery support for students, renovates classrooms, and supplies learning equipment.
The goal? To reach at least 10,000 students across 30 public schools nationwide by 2028.
Puregold Channel sits at the center of the company’s “retailtainment” strategy — a mix of free digital series, collaborations with major OPM artists, and original Filipino storytelling through the annual Puregold CinePanalo Film Festival. The channel has grown to more than 300,000 subscribers and has earned YouTube’s Silver Play Button, making it one of the more established brand-run media platforms in Philippine retail.
But subscriber numbers are only part of the story.
The channel’s growth generates advertising revenue, and all of it is funneled back into public education through Pusong Panalo. In practical terms, online engagement becomes funding. Views convert to pesos; pesos convert to school improvements.
For Co, the link between business expansion and social investment is less about messaging and more about responsibility. Retail-driven entertainment is not just a marketing tool, but a way to mobilize resources for projects that extend beyond quarterly targets.
Under his leadership, Puregold’s content efforts are measured not only by reach or visibility, but by the tangible support they deliver to public schools.
