In an industry that devours the unprepared and forgets the unwilling, Korina Sanchez-Roxas remains a force—unshaken, undeterred, and perhaps, more vital than ever.
At a stage in life where many would choose comfort, Sanchez-Roxas charges headlong into the storm, straddling a portfolio of shows— “Rated Korina,” “Agenda,” “TikTalks,” “Face to Face: Harapan,” and “GoodWill” — not merely as host, but as producer, visionary, and engine.
“There are days I don’t even know what to do with myself,” she admits, her voice equal parts exasperation and exhilaration. “Talaga! May mga araw na hindi ko alam ang gagawin ko sa sarili ko!”
But listen closely: there is no complaint in her tone. Only a declaration of purpose.
“This isn’t about getting rich,” she says. “I don’t really need that. What I need is to keep going—for as long as I can—because there are still so many people I want to help. Much of what I earn, I give away.”
It’s a sentiment that could be mistaken for soundbite charity, if it weren’t so deeply woven into her decades-long career: a career forged in the crucible of traditional journalism, and now, honed in the chaotic, ever-shifting terrain of modern media.
Where others have balked at change, Korina has embraced it like a long-lost kin.
“Everything has changed. Absolutely everything,” she reflects. “Now, it’s a race for platforms. That’s why I’m on many. I want to test every genre, every format, in this new media landscape.”
Gone is the era of singular allegiance to networks, she says, replaced by a kaleidoscope of opportunity—if one knows how to wield it. And she does. With the swagger of a general who’s fought too many battles to fear another.
“I was trained to survive,” she states. “Even before I left ABS-CBN—before they even let me go—I was already planning my next step. I’ve always been in survival mode. I was battle-ready.”
And yet, beneath the battle scars lies a transformation. Asked if the fire of competition still burns as fiercely, she pauses.
“No, I think I’ve mellowed. I’m not competitive anymore. I do my own thing now, at my own pace.”
In a digital age drunk on speed and seduced by virality, she sees both promise and peril. Influencers and vloggers may dominate timelines, but for Korina, the gold standard remains unchanged: discipline and truth.
“Journalism today is fluid,” she acknowledges. “But the journalism I once knew—that kind of discipline—is gone. Stories now are rushed, with no time to ripen. Investigations, when they exist, lack the depth we once demanded.”
Still, amid the noise, she offers clarity. Her gospel is a simple one: Be factual.
“You can interpret facts. You can angle them. But facts are facts. You cannot change them. Get your facts straight. From all sides. That is the standard I still hold myself to.”
And that standard, she says, is not negotiable.
“It’s attached to my name. It’s who I am.”
