As the Philippines sends its biggest contingent in SEA Games history, with over 1,600 athletes representing the nation, MILO® reinforces its commitment to Philippine sports by unveiling a national chant for Filipino athletes in time for the global competition.
“Galing ay Ilabas, Galing ng Pilipinas!” which marked its debut at the official SEA Games Sendoff Ceremony last November 28 aims to give athletes a warm and fitting tribute as they compete in Bangkok, Thailand.
Designed to embody the skill and heart of every Filipino athlete, the chant was brought to life by the vibrant rhythm and choreography conceptualized by the UP Varsity Pep Drummers and UP Pep Squad.
Since its unveiling, the chant has since secured the endorsement of the Philippine Sports Commission (PSC) and the Philippine Olympic Committee (POC) as the official chant for national athletes going forward, marking a new chapter in Philippine sports. Additionally, members of the MILO® community, from brand ambassadors to athletes, have also used it on their social media posts, spurring the rest of the nation to join in and use it to show their support for the SEA Games delegation.
MILO® Philippines also launched a “Galing Ng Pilipinas” TikTok filter, which gives anyone the opportunity to perform the chant, recreate the choreography, and show their support for Philippines’ athletes at any given point during the competition.
“As we send off our largest SEA Games delegation, we at MILO® hope every Filipino athlete will feel the strength of a nation cheering them on,” said Veronica Cruz, Senior Vice President of MILO® Philippines.“Through this empowering chant, we hope to unite the country in celebrating the excellence and exceptional talent of our athletes.”
A long-standing partner of both the PSC and POCin nourishing athletes from grassroots to greatness, “Galing ay Ilabas, Galing ng Pilipinas!”serves as a clear testament to MILO® Philippines’ commitment to empower athletes and unite the nation that stands proudly behind them.
MILO® is also gearing up to release a full-length song, inspired by the “Galing ay Ilabas, Galing ng Pilipinas” chant as the SEA Games kicks into full gear, as a way to cap off their series of tributes to the athletes.
With the song led by none other than Filipino music icon Rico Blanco, the piece is expected to contain a powerful montage featuring the nation’s supporters, ranging from brand partners and athletes, to everyday Filipinos who have taken part in the movement. Blanco has been known to be a passionate advocate for athletes, re-releasing Rivermaya’s ‘Alab ng Puso’ during Hidilyn Diaz’s Olympic victory in 2020.
These efforts continue to showcase the commitment of MILO® of uniting the nation in cheering for our athletes and celebrating their skill, heart, and dedication. With “Galing ay Ilabas, Galing ng Pilipinas!” now serving as the official chant for Philippine sports, MILO® encourages all to share their voice of support to follow our athletes wherever and whenever.
