In an era defined by quick scrolls, short videos, and audiences constantly on the move, Viva Communications Inc. is taking storytelling to new heights—literally—with the launch of Viva Movie Box (VMB), a vertical video streaming platform designed specifically for mobile-first consumers.
Timed to mark the company’s 44th anniversary, VMB represents the studio’s bold step into the future of entertainment.
Each series on the app features micro-dramas with episodes running just one to two minutes—perfect for viewers who want to catch compelling stories between commutes, breaks, or while scrolling through their phones.
“The introduction of VMB: Viva Movie Box is a move that acknowledges the shift in content consumption,” said Vincent del Rosario, President of Viva Communications, Inc.
“Our strategy ensures that Viva continues to be a central presence in the local streaming sector,” he added. “We remain focused on understanding and serving the preferences of the Filipino audience. This launch reflects our consistent, forward-looking approach to the entertainment business, emphasizing synergy and market relevance.”
Valerie Salvador-del Rosario, President and COO of Studio Viva, Inc., who heads the new platform, echoed this vision, emphasizing the need to meet audiences where they are.
“With Viva Movie Box, we are effectively translating our established expertise in serialized drama into a new digital medium. Our aim is to utilize the strengths of our creative ecosystem—from talent to production—to deliver compelling, high-volume content. This vertical format allows us to be highly relevant to the next generation of viewers, ensuring our stories are accessible and engaging wherever they are.”
VMB builds on the success of Viva’s other digital ventures, VMX and Viva One, but with an even sharper focus on today’s mobile-savvy generation.
The platform will feature a wide array of genres— romance, family dramas, stylized narratives, and adult-themed stories—all structured like soap operas condensed for fast-paced, high-intensity viewing.
Among the initial lineup of titles are “Akin Ka Lang,” “Elisa: Batang Kabit,” “Maid for Revenge,” “Love Forbids,” “Inagaw na Anak,” “A Mistress’ Guide to Moving On,” and “She’s Not My Sister.”
These micro-dramas will star some of Viva’s brightest talents, including Ryza Cenon, Mon Confiado, Rhen Escaño, Nathalie Hart, Albie Casiño, Rose Van Ginkel, Denise Esteban, Meg Imperial, and Louise delos Reyes, among many others.
Valerie also noted that the shows were produced with a strong commitment to quality, comparable to traditional films.
“We’ve invested heavily into these projects,” she said. “These are quality films fit for cinema but made more consumer-friendly—bite-sized yet emotionally resonant stories that people can enjoy anytime, anywhere.”
Beyond Filipino titles, VMB will also feature a curated collection of Asian micro-dramas, known for their cliffhanger storytelling and massive online appeal.
Available now on Google Play and the Apple App Store for ₱59 per week.
