Kim Atienza, more popularly known as Kuya Kim, has long been a familiar face in Filipino households — first as a weather anchor, then as a trivia-loving TV personality.
But behind his public persona is a man deeply committed to personal transformation, driven not by fame but by a profound awareness of health, resilience, and purpose.
His latest appearance at the Santé Barley Trilogy Run Asia, alongside Santé president Joey Marcelo, is not just another celebrity cameo — it’s a continuation of a quiet but powerful advocacy that has been years in the making.
Years ago, Kim experienced a life-altering health scare that would shift his focus entirely. From then on, he immersed himself in physical fitness — becoming a triathlete, taking on ultramarathons, and committing to a lifestyle grounded in balance, discipline, and well-being. He didn’t just recover; he rebuilt himself — not just physically, but mentally and emotionally as well.
This transformation has since inspired many Filipinos, especially men in their 40s and 50s, to re-evaluate their own approach to health.
Kim doesn’t preach it — he lives it. Whether he’s cycling, swimming, or running, his message is clear: longevity isn’t a luxury; it’s a result of intentional living.
It’s this ethos that makes Kim’s role in the Santé Barley Trilogy Run Asia so meaningful.
Held last July 13 in Manila, the running series — a collaboration between Santé and Runrio — isn’t just about finishing a 5K or 42K. It’s about showing up for yourself.
The event champions incremental growth. Participants begin with manageable distances and work their way up, echoing Kim’s own philosophy: you don’t have to change your life overnight — you just have to commit to doing better, one day (or one kilometer) at a time.
Kim and Joey led the charge as thousands gathered not only to run but to join a movement.
The Santé Barley Trilogy Run Asia is designed to bring the wellness journey to more Filipinos — now spanning across CDO, Iloilo, Cebu, Davao, and finally, back to Manila.
More than just a run, each leg opens access to exclusive Santé perks — from product discounts to free membership in the fabulous Santé ecosystem — and a chance to be a part of a supportive community that champions everyday wellness.
Ready to take the first step? Learn more about Santé and its Santé Barley Trilogy Run Asia at https://santephstore.myshopify.com/products/buy-1-get-1-sante-barley-30s-with-stevia.
