From the silver screen to city hall and now as a passionate advocate for Filipino entrepreneurship, Isko Moreno has become a true inspiration across the worlds of entertainment, politics, and business.
A man who rose from humble beginnings, he has always had his finger on the pulse of the Filipino masses—knowing their struggles, dreams, and what brings them joy.
This year, his enduring connection with the common Filipino helped inspire one of the key highlights of the second National Hopia Day (NHD).
It’s none other than Hopia Etneb, a promotional campaign that allows the public to enjoy their beloved hopia at only ₱20.
The campaign is not just a discount—it’s a statement.
Mayor Isko first suggested the idea of a more accessible hopia years ago to Eng Bee Tin COO Gerik Chua. Now, with his return to public service and continued influence in the cultural and business scenes, the idea has finally come to life at a time when Filipino families need it most. Amid economic uncertainty, Hopia Etneb serves as a reminder that some of the best things in life can still be simple and affordable.
Said Gerik, “Off the cuff binanggit niya sa akin and even then I knew it was a good idea so, it’s quite timely to finally push through with it now that he’s back as Manila Mayor.”
Isko Moreno’s story has long paralleled that of the hopia—modest, hardworking, but full of flavor and surprise. Just as hopia is loved by generations of Filipinos from all walks of life, Isko remains a figure who represents grit, resilience, and national pride. In this way, both Isko and hopia stand as enduring favorites of the Filipino people.
The second National Hopia Day, as spearheaded by Eng Bee Tin, will be huge. It will roll out across Luzon, Visayas, and Mindanao all throughout July.
“This isn’t just about hopia,” says Gerik. “It’s about remembering who we are, where we come from, and how food connects generations.”
Operations Executive Gerald Chua shared: “National Hopia Day is our tribute to the millions of Filipinos who have journeyed with us. They are more than customers—they are family.”
