They came for the music—but what they got was a cultural phenomenon.
On July 5, the Philippine Arena pulsed with sound, light, and pure Pinoy pride as tens of thousands of fans gathered for Puregold’s OPM Con 2025—a sold-out celebration of Filipino artistry that exceeded every expectation. From the first beat to the final bow, the night delivered a thrilling reminder of why Original Pilipino Music (OPM) continues to thrive and evolve.
With a powerhouse lineup that included BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola, the event showcased not just talent, but heart. Each act brought a different shade of OPM to life—pop, hip-hop, soul, and rock—blending together into one unforgettable tapestry of sound. It wasn’t just a concert; it was a love letter to Filipino identity.
As attendees, we felt the momentum build from the moment we arrived. The energy was palpable, and the crowd was electric—an inspiring mix of everyday shoppers, influencers, superfans, and even celebrities. Puregold had made sure this celebration was accessible, with ticket redemption events held nationwide, making it possible for people from all corners of the Philippines—and even abroad, including parts of Asia and the UAE—to take part.
The arena roared as each act took the stage, and we witnessed firsthand how deeply this music resonates. The chants, the tears, the laughter—it all reflected a shared cultural experience that transcended class and background. OPM has always had the power to unite, but on this scale, the effect was overwhelming.
For some fans, the magic started even earlier with a VIP soundcheck party, where they got a rare glimpse into the behind-the-scenes moments of their favorite performers. The night was also filled with giveaways from major household brands like Nestle, Coca-Cola, Cream-O, Lucky Me!, Cream Silk, Surf, Colgate, Magnolia Cheezee, and many more, creating a festival-like atmosphere that added to the sense of occasion.
Puregold, known for its retail dominance, has now firmly staked its claim in the entertainment space. As Senior Marketing Manager Ivy Hayagan-Piedad put it, “We’ve always believed that our connection with our shoppers goes beyond the checkout counter.” At OPM Con 2025, they proved it—not just by organizing a massive show, but by giving back to the community in a way that felt heartfelt and authentic.
In the end, OPM Con 2025 was more than just a concert—it was a cultural milestone, a night that reminded everyone in attendance why Filipino music matters. It was a night for the artists who continue to push boundaries, and for the fans who show up, sing loud, and believe in the sound of their nation.
And if this is what the future of OPM looks like, then we can say with confidence: it’s never been brighter.
For highlights and more, fans can follow Puregold on YouTube, Facebook (@puregold.shopping), Instagram and Twitter (@puregold_ph), and TikTok (@puregoldph).
