For 15 years, Luxxe White maintained its position as a market leader that earned the trust of discerning and loyal consumers not only here but across the world.
Some of the country’s biggest celebrities endorsed it including Regine Velasquez-Alcasid, Gretchen Barretto, Jinkee Pacquiao, Sachzna, Cristine Reyes, Daniel Padilla, Miss Universe 2018 Catriona Gray, and Vice Ganda, to mention a few.
Thus, it was a shock to most about its abrupt discontinuation as announced by Frontrow on social media recently.
The announcement immediately trended on social media as it is reinforced with a “Paalam, Luxxe White” (Goodbye, Luxxe White) billboard on EDSA-Guadalupe.
There has been no official word yet from the company’s owners — actor-producer RS Francisco and Manila mayoral candidate Sam Verzosa (SV) — leaving fans, loyal supporters, and industry insiders in a state of disbelief.
It is still undetermined what prompted this unexpected news while numerous speculations continue to float around in the business community.
