PBA, TikTok sign agreement

Tempo Desk
1 Min Read
The Philippine Basketball Association has teamed up with entertainment platform TikTok to be its “Official Fan Sharing App '' for its 47th Season. PBA Commissioner Willie Marcial (third from left) and Kristoffer “Toff” Rada, TikTok Head of Public Policy, Philippines (second from right) officially sealed the partnership in simple contract signing ceremony on Wednesday at the Smart Araneta Coliseum. Also present at the ceremonial signing were Gabriel Ernesto Pangalagan TikTok Operations, Sport & Gaming, Philippines, (left), Jo Francisco, Marketing/PBAPI head (second from left) and Robi de Guzman, TikTok Marketing, Philippines, (right).

The Philippine Basketball Association (PBA) got a huge boost in its desire to keep its status as the country’s No. 1 sporting league.

Just recently, PBA Commissioner Willie Marcial signed an agreement with the popular TikTok to be the league’s “Official Fan Sharing App ” for its 47th Season.

“We are happy for the support of TikTok. This is for the PBA fan,” said Marcial, who inked the agreement with Kristoffer “Toff” Rada, TikTok Head of Public Policy, Philippines.

Witnessing the event were Gabriel Ernesto Pangalagan TikTok Operations, Sport & Gaming, Philippines, Jo Francisco, Marketing/PBAPI head and Robi de Guzman, TikTok Marketing, Philippines.

TikTok will also serve as the fans’ online locker room portal where they’ll get to know more about the sport, the teams, and the players.

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